> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://blueprint.ziro.health/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://blueprint.ziro.health/_mcp/server.

# Business & Go-to-Market

Building a great health product is only half the battle. You also need a clear commercial strategy — how you'll raise capital, sell to health systems, align with value-based care models, and get paid.

Raising capital in health tech — what investors look for

Selling health products to institutions

Designing for outcomes-based reimbursement

Monetizing health products in a regulated market